Lucky Strike brand is always more than cigarettes. They have always offered what the customer needs. Lucky Strike Cigarettes were first made available as chewing tobacco product and later developed into cigarettes. These cigarettes were first marketed as cigarettes in the year 1905 by R.A. Patterson in Richmond. Lucky Strikes were later acquired by the American Tobacco Company and is also supported by the British American Tobacco in the areas of promotion and distribution. Lucky Strike cigarettes or Luckies were the best selling cigarettes in the USA during the 1930's. During the first half of the 20th Century there was heavy competition between Camel cigarettes and Lucky Strike to claim the number one spot in the United States. This rivalry lasted till the second place was captured by Pall Mall cigarettes. For a long time Lucky Strikes were sold as non-filter cigarettes, and only after 1960's they introduced the filter variant.
No product information can reach the public without advertising it. Lucky Strike too has adopted many interesting and innovative promotional campaigns to market their product. Lucky Strikes are well known for the advertising tag line targeting women in the early 1920's, "Reach for a Lucky Strike instead of a sweet." The sales of Lucky Strike cigarettes shot up 300 percent during the initial years of the ad campaign. Similarly, another slogan "Lucky Strike means fine tobacco" or "L.S.M.F.T" was intended to give the customers a sense of pride and also to assure them that what they are smoking is a product made using the best and the finest tobacco available in the market. Another slogan "It's toasted." This slogan was to get the message across that the tobacco leaves used to make Lucky Strike were toasted and not sun dried as other brands normally do. Toasting of leaves gave the cigarettes unique taste and aroma. Lucky Strike comes in many different types, like Lucky Strike Lights (Silver), Lucky Strike Original Red, Lucky Strike Original Silver, Lucky Strike Lights (Silver) and more. The silver variety was targeted at people who prefer mild and soft flavored cigarettes.
